Bill Butcher and Chris Herring, founders of 21 Degrees, share details of their own group build, a small terrace of three homes in Marsden, West Yorkshire, designed and built to Passivhaus Plus standard.

Bill and Chris on site
Interview with Bill Butcher and Chris Herring
Bill Butcher and Chris Herring, founders of 21 Degrees, have been proponents of the Passivhaus standard since delivering the Denby Dale masonry cavity wall project in 2010. Always open to another challenge to keep them young, Chris has his eyes on being inside his own Passivhaus home before he turns 75 next year. There’s also a community aspect to this because it involves three couples, three homes, one terrace and navigating it all collectively. This is a story about making something happen: pulling on decades of expertise, finding the right people, keeping costs down, and proving that modest, high-performance homes can be built affordably when a skilled group commits to working together.

Existing stable block on the site
Taking calculated risks on land can unlock development opportunities
Chris and Jan purchased a piece of land on the edge of Marsden for a community project, but they also knew there might be development potential for an old stable block on the site. By accepting the risk, they positioned themselves to propose a solution that served both housing and community needs. And even if they didn’t get permission they had a use for the site. In other words they were managing the risk.
Shared values give strength to the group build
The Mount Pleasant Self-Build group formed around a common belief in modest, sustainable living. As Chris explains, he and Jan did not want to live in ‘splendid isolation’, seeking instead a community connection. Having worked with Bill for years, he and his wife Jean became obvious potential neighbours.
“Chris and I have been metaphorically married for the last 35 years!” comments Bill.
Both Jean and Jan were keen that their partners realise the dream of living in Passivhaus homes after spending so much of their careers trying to drive up standards in construction.
Jan had also worked with Veronika a lot, knew that she had been looking into eco housing, and so again bringing in Veronika and Ondrej just seemed to be the perfect fit. Another key aspect of this group was their trust for each other and knowing that at certain stages of the project it made sense for certain individuals to lead.
Emotional resilience is as vital as technical skill in group builds
Jan noted that when one person feels overwhelmed, there’ll be another positive voice in the group. That way the speed of progress or challenges they face don’t feel so bad.
Trust in making decisions collectively
Chris described the Quaker concept of discernment where decisions are reached collectively. You do not always have to decide individually but can listen to others. This collective trust allows for difficult decisions to be made without fracturing the team. Without this support, Jan admitted that she and Chris might not have been so keen to tackle this.
The planning application was a ‘best guess’ at what would be approved
The group chose to stay within the existing footprint of the stable block to minimise visual impact. They also nestled the building into the hillside to keep the ridge height down, dropping the floor level by 1.8 metres. The new building would be clad in timber which is the same material that was used for the stable block. This low visual impact was referenced favourably in the planning decision, although it wasn’t the only consideration. Being sensitive to the context may have helped in this scenario.
Digging into the ground and fitting their designs into an existing form does have an attached cost, but with this consent as a fallback position, there was the option to return to the Local Authority with revised designs closer to what they want. However, the downside is all the extra time it would take, possibly another year, and already two years in they were just keen to move on.
Keep an eye on planning policy changes
The site occupies semi-degraded land at the edge of the village within the Green Belt. However, it’s defined as a subset called ‘grey land’ which is a relatively new planning policy update. A local landscape architect supported the application on the basis that such land lacks potential. Building housing here protects the edge of the village while meeting housing delivery requirements. It highlights that not all green belt land is equal in terms of planning policy. So understanding the specific definition of ‘grey belt land’ might provide opportunities for development.
Fabric efficiency + renewables makes sense
Most of Bill and Chris’ experience with Passivhaus relates to fabric performance, Passivhaus Classic in other words, but they have come around to the Passivhaus Plus category over time. This delivers everything that we’d expect from Passivhaus Classic, drastically reducing energy use, but also incorporates renewables, so that the building meets all its energy needs over the course of the year.
Chris says decarbonising the grid alone is not enough. The focus remains on reducing energy demand for the lifetime of the building. Renewables act as a complementary layer on top of these efficiency measures.

What may look like waste can often be reused
Although the existing timber stable block could not be retrofitted into a new building it had a much brighter outlook than being thrown on a bonfire. Jean listed it on Facebook Marketplace which resulted in immediate interest from a farmer, who came to dismantle, transport and re-erect it elsewhere. The concrete base was also going to be crushed and reused as hardcore for the new parking area. This approach saved disposal costs and reduced the embodied carbon of the project. It serves as a reminder that a little time and curiosity can find value in waste. Demolition should be viewed as a resource recovery phase rather than just removal.
Site access constraints can sometimes impact how you build
Chris initially favoured off-site timber frame for speed and risk reduction. However, the roads to the plot are often narrow, with twists and turns, and so bringing articulated lorries through these villages was bordering on the impossible. After going through various options Bill got chatting to Mike Whitfield on a motor-biking holiday in Wales and was persuaded that using their stick-build approach with Masonite I-joists would be perfect here.

Nick Grant, Passivhaus Consultant and co-author of The Good Building Book
Early value engineering simplifies design and controls costs
Nick Grant is the Passivhaus Consultant on this project and throughout his career he’s tried to highlight what early value engineering can bring to a project. With this reputation it made absolute sense for Bill and Chris to lean in. They wanted to make their scheme as affordable as possible and part of that was avoiding complexity. In some ways Bill and Chris even saw this as a learning opportunity because Nick Grant, builder Mike Whitfield, services engineer Alan Clarke and structural engineer Andrew Collinson are the dream team! They have been able to pare things down over the years because they work together often, trust one another and can speak openly if they can see opportunity for improvement.
Collaborative humility between designers and specialists improves outcomes
A local architecture firm was engaged on this project. Their skills with space and design would still be required but they were open that they had no Passivhaus experience. Chris saw this as an opportunity for them to learn and develop skills. The key was humility and recognising what the team did not know. Where architects understand Passivhaus, designs are less costly to deliver. However, with so much Passivhaus experience on the rest of the team, in this scenario it was a great move.
One benefit of a group build is to take advantage of individual skills
If you’re tackling a build collectively then there’s a good chance you’ve got some useful skills up your sleeve. For example, Jan is a conveyancing lawyer and so in the early stages she was able to drive through the land acquisition, divide up the plots, and negotiate with neighbouring landowners to tidy up boundaries. With the technical design Bill worked on the junction details to minimise heat loss. He’s also well versed with the construction phase and quite at home with co-ordinating the project. The rest of the group understand this skillset and just let them get on with it!

Bill and Chris as foundation work gets underway
Leveraging long term relationships reduces overheads and manages risk
The project pulls on every favour and relationship built over thirty-five years. The Green Building Company team will handle on-site construction with Bill and Chris project leading. Self-managing the build is an obvious choice here. Drawing on in-house expertise for MVHR and triple-glazed windows contributes to cost control. Bill notes that if they cannot do it for a reasonable price, few others can. Currently they are hoping to deliver the project for under £3,000 per square metre. Bill says that from general chat at last year’s AECB Conference a typical figure for a one-off Passivhaus might be more like £3,500 per square metre.

The foundations are prepared
Staged financing requires careful cash flow management
In terms of finance the plan involves mortgaging their existing homes rather than selling up. Chris comments that the cash flow will be tight at certain moments but they know what they have to do. Navigating finance before knowing the full cost is a familiar tension. Timing is everything when staging the drawdown of funds. This approach requires discipline to ensure the project does not stall. It is a reminder that financial planning is as critical as architectural design.
This is an opportunity for a younger generation to get on the housing ladder
Bill highlighted that Veronika and Ondrej are getting their first home through this scheme. With massive challenges for first-time buyers this illustrates another way of thinking, that an older generation can bring younger people into these projects. The conventional housing market offers working people almost no realistic path. Demonstrating that Passivhaus Plus is achievable at the upper £2,000s sends a vital message. Modest houses built well at a price that doesn’t require a fortune are possible. This intergenerational transfer of opportunity is key to housing sustainability and sets a precedent for future collaborative developments.
Find out more
21 Degrees — Supplier of all key elements for Passivhaus Plus and low energy buildings: MVHR, windows, airtightness products, specialist insulation, air source heat pumps and photovoltaics.
Green Building Company — The independent construction team carrying forward the building expertise developed over nearly two decades within Green Building Store (now 21 degrees)
Mike Whitfield Construction — Specialists in stick-build Passivhaus housing who are assisting with the methodology and frame installation for this project
Hawdon Russell Architects — the architecture lead on this project who are also upskilling in Passivhaus
Transcript
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