Developer Giles Lamb and architect Zara Bloomfield explain why they have started delivering certified Passivhaus homes, what extra challenges this presents and how they remain profitable projects.

Visualisation of Chequers Hill
Interview with Giles Lamb and Zara Bloomfield
Giles Lamb is the son of an architect and he grew up in a characterful Victorian coach house, which was always subject to changes. Although he initially worked in technology for investment banks, his passion for building drew him into commercial development around ten years ago, where he initially worked alongside his father. Zara Bloomfield was drawn to architecture because of the blend of creativity, science and problem-solving. After several years in practice, she set up Studio Bloom and learned the realities of running a business alongside design work. The two met when Giles came across one of Zara’s schemes while hunting for a plot; although the timing wasn’t right, he was impressed enough to reach out, and they have collaborated closely ever since. Their relationship is deliberately fluid, built on mutual trust and constant communication rather than rigid contractual arrangements.
Giles Lamb and Zara Bloomfield share their story of how two previous projects, The Gardener’s House and The Woodland House, served as essential stepping stones toward their first certified Passivhaus development: three new-build homes known as Chequers Hill.

Woodland House
Choosing the right site is everything
One of the clearest messages for anyone entering development is that the site is everything. Giles describes property development as having three parts: finding the site, building, and selling. Finding the site is the most important of the three, requiring constant awareness of what is coming onto the market and how a location might work commercially. Flat land is a priority, since any change in gradient introduces complication and cost. Understanding the local area, the people likely to buy, and their budgets is equally vital, because the most beautiful house in the wrong market will sit unsold.
Site visits reveal what the paperwork hides
Photos, surveys and plans only tell part of the story. Zara recounts looking at plots on paper that seemed promising, only to arrive and discover “the topography is completely insane” or some significant feature conveniently absent from the estate agent’s photographs. Walking the land with your architect, in person, is how you make decisions from an informed perspective rather than an optimistic one.
Land speculators often distort the value of a site
A newcomer may be surprised by who they are negotiating against. Giles describes a common pattern: a landowner engages an estate agent, who brings in a speculator that secures planning permission for the largest scheme possible, often including basements, purely to inflate the perceived land value. When a genuine developer arrives with a realistic assessment, the landowner’s expectations have already been set unrealistically high. Negotiating back down is a waiting game, and Giles has encountered this on almost every site he has pursued.
Think about your buyer before you buy the land
Giles draws on a hard lesson from his previous career setting up a software company: the team built an amazing product but had never worked out who would buy it. He carries this lesson into every property decision. You can build a wonderful house, but if you haven’t considered who will purchase it and how large that market is, you will struggle at the point of sale. This is why the selling phase, though his least favourite because it offers no control, has to inform choices made right at the start.

Development finance requires a track record
Financing is where newcomers can hit a wall. Development finance lenders typically want around five years of demonstrable experience before they will lend. Giles bridged this gap early on by funding the first stages of projects himself and taking bridging loans once the building work was sufficiently advanced to reduce the lender’s risk. He also notes that some lenders specialising in sustainable builds are less prescriptive about experience, though initial rates remain high until a relationship is established.

Forge House – a traditional development carried out by Giles in the early days
Certification could be a useful tool for lenders
Being a Passivhaus developer differs considerably from being a conventional developer. Giles argues that independent certification is a commercial carrot: a lender can see that the quality of the build is being checked by an external body. His ambition is for the financing world to recognise certified builds as lower-risk propositions, potentially unlocking better rates. He even suggests agreements could be structured so a developer pays a higher rate if certification is not achieved. In conventional development, nothing equivalent exists to independently verify the quality of what you’re borrowing to build.

Selling the value of performance is the industry’s shared problem
When Giles asked estate agents whether he should build to Passivhaus standard, the answer was no. He attributes this to a lack of education rather than a lack of demand. Very few, if any, private developers are building certified homes, so the market has no easy reference point. The Passivhaus community, in his view, needs to market collectively, with estate agents being one important group to target. The benefits are compelling: energy bills dramatically lower than a standard house, better air quality, and homes that hold a steady ambient temperature year-round.

Giles’ self build was a project that took him a step closer to Passivhaus
Delivering to Passivhaus standard requires upskilling everyone
In the lead-up to their first Passivhaus scheme Giles believed it was essential to upskill the whole team, not just the architect. Giles and Zara completed the Passivhaus Designer course, their primary contractor Michael took the Tradesperson course, and their structural engineer trained in the Passivhaus slab design. What this means in practice is that the whole team understands what aspects help deliver the performance that is so often lacking. For example Michael was stunned to learn that, after twenty-five years of practice, rigid insulation was not the best approach for cavity walls. Being shown why and a more effective method creates buy-in and builds confidence that they can do this.

The proposed Chequers Hill development
Costs are higher, but they fall with experience
There’s no hiding the premium. Giles estimates around a 15% uplift on build costs for this first certified project, partly attributable to their own learning time. He expects the next project to come in nearer 10%, and subsequent schemes at 5–7%. The figures are specific to detached houses, which carry fewer economies of scale than terraces, but the trajectory matters: the cost of certified quality is real, it narrows with repetition, and the end value should begin to reflect it as the market matures.
Delays often come from legalities, not construction
The greatest ongoing frustrations for the pair have been administrative. Getting planning permission for even a variation on an existing consent has consumed time, effort and money. Acquiring the site took seven months with no banks involved at all, purely due to legal issues. While government reform of planning is welcome, Giles believes the legal system is even harder to navigate, a warning for any newcomer budgeting time for their first scheme.
Starting small is advice worth taking
Asked what he would say to someone looking to embark on a development for the first time, Giles recommends starting small and focusing tightly on an area you know well. Every site he considered before choosing Chequers Hill was larger, and he’s thankful he went for the smaller one: even at three homes, the workload and financial demands are substantial. His project management background in technology, appetite for calculated risk and a trusted team around him are what carry the build day to day.
A key part of scaling up is access to more finance
The ambition for both Giles and Zara is to secure sites without pre-existing planning consents, which are often restrictive, and to grow the model into something genuinely scalable. Zara is also keen that the next projects are more architecturally aspirational, pushing the limits of what is possible within a compact, affordable footprint. For his part, Giles is aiming for continuity of the pipeline and sees access to greater finance as helping here. Overall they hope other developers will follow their lead and deliver more high performance, sustainable homes, which would in turn help bring costs down for everyone.
Suggested further reading & resources
- Giles’ friend Danny Luhde-Thompson has been on the podcast before.
- Studio Bloom: Website of Zara Bloomfield’s architectural practice for portfolio examples.
- WARM: certifiers on the Chequers Hill project.
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