Mike Whitfield shares his experience of running a local construction company that specialises in Passivhaus. He explains how the business is structured, and what tasks are tackled on a daily and weekly basis.

Interview with Mike Whitfield
Mike Whitfield, the owner of Mike Whitfield Construction, began his career in his early twenties, working in America, Canada, and Australia. He had always wanted to be a carpenter and learnt about timber frame building whilst working abroad. Returning to the UK in the 1990s he got involved in oak frame construction for a while before rekindling his interest in energy-efficient buildings. The AECB was a great source of information to keep at the vanguard of green building, and so Mike was well placed to take on Passivhaus building when it came on the scene.
Mike has been a guest on the podcast before when he helped us identify the traits of a good builder.
There is a demand for Passivhaus builders
Once Mike Whitfield began to focus on building high performance homes it naturally led to more of this type of work. So from 2010 onwards nearly all his projects were to Passivhaus or EnerPHit. As these projects require a greater attention to detail and high quality workmanship, over time Mike Whitfield Construction has built up a reputation of being able to deliver.
In fact, as they are seen as the go-to Passivhaus builders in Herefordshire, Mike even believes they may have missed out on jobs!
“If you get a reputation for being too busy, you can miss out on jobs. People say I didn’t bother asking you, because you’re always busy.”

A core team of people is key to his way of working
Mike explains that he has a core team of people employed by his company. This is different to the typical British builder model, which uses self-employed subcontractors on ‘zero hours’ contracts.
Being part of a regular team makes it possible to develop skills and knowledge, which is essential to a Passivhaus project.
One of the advantages of being a well-established company is that Mike has built up a network of additional collaborators, from architects and groundworkers to electricians and consultants. It all helps the operation run smoothly.
A local builder can often end up wearing many hats
Mike is now 67 and trying to step back and hand over the reins to others.
This has been an interesting process because he’s been able to contrast where the business is today, as it moves to become employee owned, versus how he started as a sole trader.
In the early days, as is common with many small builders, the paperwork gets done in evenings or over weekends (which means working long hours each week).
As a more established company of 11 people today, Mike has been clear that there needs to be more than one person stepping up so the load can be shared in a more sustainable way.
There’s now a slightly different structure in place. For example they’ve got two site foremen, with one taking on more responsibility for liaising with the clients, and the other one able to concentrate on the construction. An office manager is also in place to handle the paperwork and order materials.
Maintaining momentum requires good communication and organisation
Mike’s work has changed recently now the foremen are taking on more responsibility. However, even with the new structure the same key tasks need to be completed.
There’s a briefing on site at the beginning of the day so that each team member knows what needs to be achieved and can get to it. There’ll be various aspects for the foreman to oversee, such as the quality of work, the progress, and receiving deliveries.
There’ll be meetings with the client or consultants, always looking ahead to the next steps.
And in the office there’ll be various ordering and invoicing.
“It’s just a question of keeping the materials flowing to it, making sure our office manager knows what’s going on and our office management system is working well. In my previous life I was on site at 7.30am to get people going, then in and out of the site hut organising things. I’d be lucky to do an hour or two of the practical work before leaving at 3.30 to go back to do a couple of hours work in the office.”

Mike prefers a ‘collaborative procurement’ process
Drumming up new business can be a process that takes years. It might start with a phone call from a potential client, who is looking for a plot of land. Mike would normally refer them to the architect he works with most frequently. It might go quiet for a couple of years, and then finally the discussions about the design begin.
Costing a new scheme draws on data from previous projects
Mike has detailed records for the outputs and costs for each stage of a build, so he can input prices at the design stage. He calls it a collaborative procurement, rather than doing a tender or some other method. A lot of architects in the Passivhaus world now accept that it can be good to find a builder you like and trust, and just work up the price with them.
“Working from a basic sketch we can have a good go at pricing the build using our previous experience and our pricing programme. If we know the client’s budget, we can work with that and assess what is possible for the money. Mutual trust is important.”

The team must always be working on a project
One of the trickier elements of being a builder is keeping a steady flow of work for the whole team.
Mike describes the ideal scenario being where their groundworkers have started the next project, whilst his team is on the main project, and maybe one or two people are second-fixing the last project.
Of course life doesn’t unfold perfectly and sometimes they have to do things differently.
Mike shares an example from last year when he had two jobs running in parallel. Luckily, they were only a few miles apart from each other, which helped.
A builder will often have a site on standby for quieter times
When there are gaps in the schedule Mike can move the team onto one of his own projects. He says last year they had three jobs, totalling £1.5 million, in the pipeline but couldn’t start any of them. So having a plot as a fallback option means they can divert resources to do part or all of the build. Again, in a perfect situation the team would be completing the whole project in one go, but they could just do the groundworks and pause, or they could get the shell watertight and then bring things to a halt.

Building to Passivhaus standard demands more from a business
In Mike’s experience, Passivhaus building requires more attention to detail and greater supervision, and the profit margins are tighter.
Although there is a lot of job satisfaction in delivering high quality buildings there is no doubt it is much harder than simply complying with building regulations. For a conventional build it is relatively easy to find a good site supervisor, use a quantity surveyor for pricing or give drawings to a builder’s merchant for them to work out the quantities you need. Mike has always had to do his own pricing and recognises it is harder.

Want to see how a timber frame project comes together? Check out our Buckinghamshire Passivhaus case study in The Hub
Track record is the best way to gauge a builder can deliver a Passivhaus
Mike thinks that clients who commit to building to Passivhaus standard have thought a lot about what they want, and therefore the service needs to reflect this. In the early days people would realise part way through construction that they’d taken on the wrong builder and they weren’t going to get a Passivhaus at the end.
It’s slightly easier now because a builder should be able to show you a portfolio of certified Passivhaus projects. If they’ve only completed one or perhaps just do ‘Passivhaus principles’ then this may be the point to ask a few more questions.
Pricing up retrofit projects is challenging
Although there is demand for retrofit projects Mike says they are certainly trickier. They’ve tackled 4 or 5 so far, and it took until the fourth one for them to make any money. There is an argument for doing them on a ‘cost plus’ basis as you don’t know what you’re going to find before you start.
However Mike generally prefers to work on a fixed cost basis, with everything agreed at the start and then its up to him to bring it in for that price. It can mean tight margins if prices spiral after you’ve quoted, but on the whole it works well.

It’s easier for builders to upskill today
As Mike gradually steps back from the business he reflects on his career in a positive light.
Some aspects of running a building company are tough, especially on your own, but he has always loved the craft of the work.
To others who want to follow in his footsteps and build to Passivhaus standard, Mike says that the good news is that there is a lot more information and training available compared to when he started out. It will demand more from you and your team, but if you’re up for a challenge and committed to this way of working it can be extremely satisfying.
“It is hard to find the right people, but if you can, and you’re all working together, it is so much easier.”
His advice to young people starting a construction company now is to find men and women who share the same goals as you, so you can form a team to share the workload and support each other.
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